Based on a purposeful vision that brings together all individuals and institutions of society, and a belief in their active role and prominent participation in celebrating Qatar and hosting the FIFA World Cup Qatar 2022, (Zeina) initiative is emerging, which aims to enhance community participation in organizing an exceptional edition of the World Cup to remain immortal in the minds of all. The initiative launched by the Public Works Authority (Ashghal) in cooperation with the Supreme Committee for Delivery and Legacy, ministries of (Municipality, Education and Higher Education, and Culture), Qatar Museums, and the Central Municipal Council, aims to beautify and decorate the facades of workplaces, schools, universities and properties in addition to squares, roads, services and public utilities. Zeina seeks to highlight the State’s festive aspects in preparation for hosting the World Cup as well as encouraging government and private agencies, municipalities and community members to express their celebration in addition to marketing the great event in line with Qatar’s efforts to present the best festive image to welcome visitors.